Location: Remote
About the Opportunity
Our client is a growing tech start up looking to hire their first Lifecycle Manager to build out the CMR function!
Job Responsibilities
- Experience with A/B testing and channel optimization for conversion, engagement, retention, and resurrection
- Deep understanding of email, SMS, and push KPIs and cross-channel campaign set-up
- Develop, manage, and scale existing and new customer loyalty strategies and initiatives to retain key customer segments through specific conversion targets and promotional activity
- Identify, analyze, and report on campaign performance and customer trends/patterns; leverage analysis to develop effective CRM strategies
- Maintain an ongoing understanding of industry standards and best practices to identify and implement process and system improvements
Job Requirements
- Flexible and adaptable; ability to handle multiple tasks and switch priorities/focuses as needed
- 4-12 years of CRM experience
- Proven track record of success in improving engagement, retention, and revenue results
- Strong communication skills and ability to interact with all levels
- Bachelor’s degree preferred