Lifecycle Marketing Manager

Location: Remote

About the Opportunity

Our client is a growing tech start up looking to hire their first Lifecycle Manager to build out the CMR function!

 

Job Responsibilities

  • Experience with A/B testing and channel optimization for conversion, engagement, retention, and resurrection
  • Deep understanding of email, SMS, and push KPIs and cross-channel campaign set-up
  • Develop, manage, and scale existing and new customer loyalty strategies and initiatives to retain key customer segments through specific conversion targets and promotional activity
  • Identify, analyze, and report on campaign performance and customer trends/patterns; leverage analysis to develop effective CRM strategies
  • Maintain an ongoing understanding of industry standards and best practices to identify and implement process and system improvements

 

Job Requirements

  • Flexible and adaptable; ability to handle multiple tasks and switch priorities/focuses as needed
  • 4-12 years of CRM experience
  • Proven track record of success in improving engagement, retention, and revenue results
  • Strong communication skills and ability to interact with all levels
  • Bachelor’s degree preferred